NBC touted it as the “most-watched sporting event since the Super Bowl.” That’s true, although because of COVID-19, there were several months without any live sports on TV. Thursday represented the first day that every major professional sport had games on the same day.
NBC said there was a bump in live streaming of the game. With online added in, viewership was down 11% from last year.
Even with a middling Nielsen report from opening night, the return of football is a huge relief for broadcast television networks. The most-watched TV show last week, “60 Minutes,” reached 6.5 million viewers.