Kicks on Court: How Tennis Shoes Impacted Pop Culture Digital Museum Exhibit Launches – 10sBalls

The International Tennis Hall of Fame in conjunction with FILA has launched a new historical digital museum exhibit exploring the evolution and impact of tennis footwear, as seen on and off the tennis courts over the past 100+ years.

Kicks on Court: How Tennis Shoes Impacted Pop Culture utilizes the Hall of Fame’s vast museum collection of tennis footwear to showcase its evolution, the personalities who have been integral to some of the sport’s great sneaker stories, and tennis footwear’s noteworthy influence into music, off-court fashion, and pop culture. 

Production of the historical digital exhibit was supported by FILA, a long-time partner of the International Tennis Hall of Fame and an iconic brand in the tennis apparel and footwear space that celebrates its 110th Anniversary this year.

The exhibit is authored by Gerald Flores, former editor-in-chief at Sole Collector magazine and a noted sneaker authority.

“A deep dive into the International Tennis Hall of Fame sneaker collection and researching sneakers in tennis history was a fascinating experience for me, and I hope the same will hold true for visitors to the digital exhibit. Not only were the featured shoes integral parts of great moments in sports history, but they also shaped so much culture that is part of our lives today – endorsements, casual fashion, music, and more. It’s a very intriguing topic to explore,” commented Flores.

Through an engaging timeline
approach, Kicks on Court
chronicles how tennis footwear has evolved from ankle boots for women and
loafers for men in the late 1800s to the introduction of rubber soles in the
1930s to Open Era innovations designed to enhance performance.

Visitors to the exhibit can zoom in
to see special details on the historic shoes, such as the floral and sunshine
doodle art on Monica Seles’ FILA 2As that was reminiscent of her personality or
Stan Smith’s signature on the adidas Stan Smiths or the show-stopping gilding
on Serena Williams’ golden Pumas.

Key moments of tennis history are
highlighted through featured footwear such as Chris Evert’s signature Converse
that are still dusted in red clay picked up en route to trophies at
Roland-Garros; and the spikes that Rod Laver donned at the 1969 US Open to
power through slippery grass courts to clinch his second calendar-year Grand
Slam.

Additionally, the exhibit explores how the infusion of endorsements by athletes like Monica Seles and Jennifer Capriati for FILA, Billie Jean King and Stan Smith for adidas, and John McEnroe and Andre Agassi for Nike transformed the business of selling sneakers and fueled skyrocketing sales.

Kicks on Court also showcases notable crossovers of tennis footwear in the worlds of fashion, music, entertainment, and pop culture. The exhibit highlights how tennis shoes by FILA and adidas have been embraced as signature styles by hop-hop artists and other entertainers. It also explores high fashion crossovers like Maria Sharapova’s Nike and Riccardo Tischi collaboration, among other runway worthy creations.

Kicks on Court: How Tennis Shoes
Impacted Pop Culture
is live now at tennisfame.com/sneakers.

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